Branded content is a great way for brands to engage with an online audience. Here is some of the work I’ve written over the years.
Promo & Behind-the-scenes
Promo, Behind-the-scenes, and Bonus Content
Animated Explainer Video
Creative Director & Writer
Client: Craftsman Tools
Lead Story Producer
2013 Chicago Emmy Nominee: Outstanding Achievement in Interactivity
This was a 24 episode series documenting a hot rod shop in Libertyville, IL as the restomodded an old pick-up truck. The series was later nominated for a Chicago Emmy for “Outstanding Acheivement in Interactivity”. It was the only made-for-web video in its category.
How to Build a Fire Pit
Craftsman sells tools right? The more projects viewers take on, the more tools they need. The more tools they need, the more instruction they need. The more they learn, the more tools they buy. See the pattern?
A promotional video for a new Kenmore grill. (Low-budget)
Brand: Les Schwab
Wrote Visuals to Narration w/ Animator
Working with animation is always fun. On this project I worked with animators at Digital Kitchen to come up with visuals that would sync up with actual customer testimonial.
Lucky Cat: An Art Exhibition Celebrating Fortune
Brand: Cosmopolitan Las Vegas
This was a fun thing to work on! An ode to good fortune, this was an exhibit at The Cosmopolitan Las Vegas with the intent of catching the attention of the troves of people on the Vegas strip and alluring them in to the hotel. Inside was a museum of ancient artifacts and relics that were famous (or infamous) for their good fortune. At the center, a giant silver Maneki-neko cat that brings fortune. This lucky cat submits cards that have fortunes. I came up with the backstory of each artifact and wrote over 150 fortunes written in The Cosmopolitan of Las Vegas tone.
Social Media Updating
Microsoft Bing Social Platforms
Social Media updates for Microsoft’s Bing. This included writing topical animations and gif’s as well as daily status updates.
Billboards and Web Banners
SEO and Standard
Multiple clients and products. I write copy that targets the intended audience and gets them excited about what the possibilities of owning whatever it is you’re trying to move off the shelves or out of the warehouse.