Branded content is a great way for brands to engage with an online audience. Here is some of the work I’ve written over the years.
Field Producer
Audible
Promo & Behind-the-scenes
Writer, Story and Field Producer
Food Network: No Recipe Road Trip with The Try Guys.
Story Producer in Field and in Post.
Food Network: Holiday Gingerbread Showdown. 2 Seasons.
Pre-production, Scripts, Talent Direction, Story Editing
Writer & Story Director
Nike+ / Suite Partners Ad Agency
Field Producer
Nickelodeon
Promo, Behind-the-scenes, and Bonus Content
Kulr Technologies
Animated Explainer Video
Creative Director & Writer
Head Writer & Producer
Restoration Rollout & Craftsman Screw’d
Client: Craftsman Tools
Head Writer and Director of all Craftsman video content including web shows, tool commercials, how-to videos, interviews and more.
2013 Chicago Emmy Nominee: Outstanding Achievement in Interactivity
This was a 24 episode series documenting a hot rod shop in Libertyville, IL as the restomodded an old pick-up truck. The series was later nominated for a Chicago Emmy for “Outstanding Acheivement in Interactivity”. It was the only made-for-web video in its category.
Craftsman Screw’d was an online reality show with one contestant who had to learn how to use tools, and would then be dumped in the wilderness where he would have to use his newfound tool skills to build his way out. The only help he got was from fans watching live.
Winner of 2012 SXSW ‘Business Interactive’ Award.
Branded Content
Teflon Work Gear
Client: Craftsman
Writer, Director
Craftsman sells tools right? The more projects viewers take on, the more tools they need. The more tools they need, the more instruction they need. The more they learn, the more tools they buy. See the pattern?
Product Promos
Kenmore Grills
Brand: Kenmore
Writer
A promotional video for a new Kenmore grill. (Low-budget)
Television Ad
Weekend RV
Brand: Les Schwab
Wrote Visuals to Narration w/ Animator
Working with animation is always fun. On this project I worked with animators at Digital Kitchen to come up with visuals that would sync up with actual customer testimonial.
Brand Immersion
Lucky Cat: An Art Exhibition Celebrating Fortune
Brand: Cosmopolitan Las Vegas
Copywriter
This was a fun thing to work on! An ode to good fortune, this was an exhibit at The Cosmopolitan Las Vegas with the intent of catching the attention of the troves of people on the Vegas strip and alluring them in to the hotel. Inside was a museum of ancient artifacts and relics that were famous (or infamous) for their good fortune. At the center, a giant silver Maneki-neko cat that brings fortune. This lucky cat submits cards that have fortunes. I came up with the backstory of each artifact and wrote over 150 fortunes written in The Cosmopolitan of Las Vegas tone.
Social Media Updating
Microsoft Bing Social Platforms
Brand: Bing
Copywriter
Social Media updates for Microsoft’s Bing. This included writing topical animations and gif’s as well as daily status updates.
OOH Branding
Billboards and Web Banners
Client: Hyatt
Copywriter
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